Verified IT Work Experience Program

Digital Marketing & Performance Growth Internship

Drive real user acquisition, SEO ranking dominance, paid media campaigns, and conversion rate optimization.

3 - 6 Months
Online / On-site
Experience Letter + LOR
1-on-1 Lead Mentorship
Apply for Internship Download Brief

Role Overview

Gain real-world experience executing performance marketing campaigns. Manage live advertising budgets, optimize technical SEO to dominate search results, and build automated email growth funnels in a marketing environment.

Tools & Stack You Will Use

Search Engine Optimization (SEO) Google Ads (PPC) Meta Ads (FB/IG) Google Analytics 4 (GA4) Conversion Rate Optimization (CRO) Email Marketing Content Strategy

What You Will Receive

  • Verified Experience Certificate: Company-issued credential recognizing duration.
  • Letter of Recommendation (LOR): Signed recommendation from tech lead for top performers.
  • Production GitHub Repos: Live pull requests, commits, and verified public repositories.
  • Interview & Placement Support: Direct client interview opportunities & referrals.

Eligibility & Candidates

  • Final year & pre-final engineering/IT students
  • Fresh graduates looking for company experience
  • Career switchers seeking real-world portfolios

Commercial Projects You Will Build

Real-world product blueprints and enterprise deliverables

1 Marketing Strategy, Brand Voice & Tracking Setup

Live Milestone
  • Understanding customer acquisition funnels (TOFU, MOFU, BOFU) & growth KPIs (CAC, ROAS, LTV)
  • Setting up Google Analytics 4 (GA4), Google Tag Manager (GTM) & custom event triggers
  • Meta Pixel and Google Ads conversion tracking implementation
  • Competitor research and growth auditing using SEMrush / Ahrefs

2 Technical & On-Page SEO Dominance

Live Milestone
  • Keyword research: Search intent mapping, keyword clustering & search volume analysis
  • On-page optimization: Title tags, meta descriptions, heading structures & internal linking silos
  • Technical SEO audits: Crawl budget, Core Web Vitals, XML sitemaps & robots.txt
  • Structured schema markup (JSON-LD) for LocalBusiness, FAQPage & Product rich snippets

3 High-ROI Paid Search Campaigns (Google Ads)

Live Milestone
  • Google Ads account structure: Campaigns, Ad Groups, Keywords & Negative keyword lists
  • Writing high-converting responsive search ads with compelling value propositions
  • Smart Bidding strategies: Target CPA, Target ROAS, and Maximize Conversions
  • Google Display Network (GDN) and YouTube video ad campaign execution

4 Paid Social & Performance Media (Meta & LinkedIn Ads)

Live Milestone
  • Meta Ads Manager campaign setup for Facebook & Instagram
  • Audience targeting: Custom Audiences, Lookalike Audiences (LAL) & demographic segmentation
  • Creative strategy: Designing ad creatives, hooks, video reels & carousel ads
  • B2B lead generation campaigns on LinkedIn Ads and retargeting workflows

5 Conversion Rate Optimization (CRO) & Automation

Live Milestone
  • Landing page optimization: Copywriting, CTA placements & social proof integration
  • A/B split testing headlines, forms, and page designs to increase conversion rates
  • Email marketing automation: Welcome sequences, cart abandonment & lead nurturing
  • Setting up marketing automation with Mailchimp / HubSpot / Brevo

6 Campaign Analytics, Client Reporting & Sign-off

Live Milestone
  • Building automated client reporting dashboards in Looker Studio
  • Analyzing ROAS, attribution models & marketing channel efficiency
  • Drafting an executive marketing growth audit with clear scaling recommendations
  • Final growth review presentation, campaign sign-off & verified internship credentialing

Agile Work Culture & Daily Routine

How you collaborate inside your developer pod each week

1

Daily Standups & Sprints

Participate in 15-minute morning standups, track sprint backlog items in Jira, and define daily feature goals.

2

Feature Engineering

Write clean, modular code following design patterns, database migrations, and API contract specifications.

3

PR Reviews & Quality Gates

Submit GitHub pull requests, receive 1-on-1 feedback from senior tech leads, and pass automated CI test pipelines.

4

Cloud Staging & Demo

Deploy live containerized features to cloud staging environments and demonstrate working software during sprint reviews.

Local Internship Campuses & Dev Centers

In-person & hybrid developer seats in Coimbatore & Chennai

Coimbatore • Internship

Digital Marketing
Chennai • Internship

Digital Marketing
Limited Seats Per Batch

Start Your Professional Journey Today

Join our Digital Marketing & Performance Growth Internship and gain verified company work experience, senior mentorship, and a production-grade portfolio.

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